The Beginning of ĀBBA
ĀBBA’s concept began as two friends connected over their mutual love for the ocean. Unbeknownst to them, this friendship would spark the beginning of a journey to revolutionize the realm of women's active swimwear.
Recognizing a gap in the market for garments that seamlessly blended comfort and style, they set out to create attire that catered to women across various aquatic activities.
Fueled by a shared passion, they found inspiration in the Abalone shell, it's mesmerizing swirls and vibrant hues serving as a metaphor for the delicate balance between strength and beauty.
Just as the shell shields the abalone, ĀBBA’s wetsuits offer a second skin, safeguarding against the elements encountered during water sports.
ĀBBA’s goal is to empower women to dive fearlessly into their aquatic adventures, embracing the waves with confidence and grace.
Beyond the Suit
Committed to excellence and environmental sustainability, we collaborate with designers to craft exclusive prints and launch our collections in limited quantities to satisfy demand and reduce waste. When selecting partners, from material factories to garment manufacturers, we prioritize those who align with our ethics and sustainability values.
ĀBBA's debut collection is a unique collaboration with Brazilian-based designer Paulina Sabioncello. With materials sourced entirely from Brazil, each garment is crafted using recycled fabrics, ensuring sustainability is at the forefront of the brand's ethos.
Guardians of the Sea
We are dedicated to preserving the beauty that inspires us. While some of our products may come packaged in plastic for protection, we're actively working to minimize our environmental footprint by using eco-friendly materials. We recognize our imperfections, but we're committed to continuous improvement and striving towards sustainability in every aspect of our business.
We encourage our customers to join us in this effort by reusing or recycling our packaging whenever possible. Together, we can make a positive impact on our planet and ensure that our love for the ocean translates into tangible actions that benefit the environment.